A LEGENDARY BRAND
OUR STORY
For over four decades, PRIVATA has drawn inspiration from nature to develop its designs.
A pioneering brand in the manufacture of garments made from 100% recycled materials, PRIVATA has evolved and adapted to new trends without straying from its original spirit: respect for the environment and tradition.
The PRIVATA spirit dates back a long way, rooted in the need to create durable, affordable clothing that offered protection against the elements during farm work, the rigors of life at sea, and sports—distinct activities that all shared the natural world as their setting.
And although the intention was never to create an enduring fashion trend, it has survived to this day. That is how a legend was forged: the PRIVATA legend!