LookBook

PRIVATA Autumn–Winter 2026/2027

Garments designed for moving between town and mountain. The PRIVATA men’s AW26/27 collection is built on a simple concept: dressing well as the day’s setting shifts. From town to lakeside and from home to the trail, sweaters, sweatshirts, polos, and shirts pair effortlessly with jeans, chinos, and trousers. Outerwear features clean, comfortable lines designed to move with the body. Navy blue, stone gray, forest green, and sand form the foundation, while burgundy, terracotta, and mineral blue add depth. The result is a refined yet casual wardrobe, with pieces that work together—allowing every look to be adapted to the weather and the plans at hand.

Knitwear takes center stage, ranging from richly textured sweaters to polo shirts and lightweight jackets designed for layering over a shirt. Sweatshirts and vests offer a sportier vibe, while parkas and quilted pieces are ideal for outdoor days. The collection features relaxed proportions and understated details to maintain a polished look. These are garments made to be worn often, mixed and matched, and suited for everything from a quiet day to a weekend outing.

Accessories are integrated into the collection with a clear purpose. Leather backpacks and crossbody bags keep hands free while on the move and add texture to knitwear, denim, and outerwear ensembles. Scarves soften the transition between colors, while caps, beanies, and gloves complete the look when temperatures drop. Whether on the trail or by the lake, the combination of lightweight jackets, sweatshirts, and trousers offers comfort without sacrificing a polished aesthetic. Everything is designed to let you carry the essentials and keep moving with ease.

Arriving in town reveals the more urban side of the look. A light-colored sweater worn over a shirt, dark trousers, and a crossbody bag create a precise, easy-to-replicate ensemble. Plaid scarves and gloves add warmth, breaking up the understated navy blue and earth tones. Indoors, the knitwear maintains a relaxed feel, allowing for layering without adding bulk. This seamless transition between outdoors and indoors encapsulates the collection: clothing and accessories designed for the daily journey, featuring a balanced color palette, comfortable silhouettes, and distinctive details.

PRIVATA AW 26/27 — Naturally you.